Leadership Team

Shane Willis


EVP of Product Sales and Marketing

Shane Willis is the Executive Vice President of Product Sales and Marketing at Emerald Transformer. Shane has been in this position since November 2016 providing leadership and direction to Emerald Transformer’s sales and marketing functions. Prior to his current position, Shane served in executive leadership roles in both operations and sales since starting with the company in 2006.

Over the last 10+ years with Emerald Transformer, Shane has led multiple facilities and the development of new product and service lines that furthered Emerald's industry-leading position.  In addition, Shane has been heavily involved in the due diligence and post-transaction integration of strategic acquisitions.

As a native Texan, Shane received his bachelor’s degree in marketing from Texas Tech University in Lubbock and an MBA from Mississippi State University.

Before joining Emerald Transformer, Shane spent 8 years in the textile industry for a leading manufacturer of hospitality linens.  During this tenure, he worked in strategic roles in both manufacturing and sales, including 4 years managing manufacturing operations in Castaños, Coahuila, Mexico.

"I am very pleased with the Emerald crew that worked with us last week, and was able to hit my March 1 removal goal very easily by using Emerald's services at 3 different substations. I prefer the Emerald staff to work with – due to crew workmanship, our relationship and the ease of doing business."

– Midwest Investor-Owned Utility – Engineering Consultant